Magento to Shopify Migration Agency

If you’re searching for a Magento to Shopify migration agency, you’re likely dealing with one of two problems: Magento has become too expensive and complex to maintain, or you’re facing the end of platform support and need a plan that doesn’t put your revenue at risk. Turnaround Commerce migrates stores from Magento (along with WooCommerce and BigCommerce) to Shopify and Shopify Plus, handling the technical, structural, and SEO work required to move a live store without losing sales, rankings, or customer data along the way.

This page walks through what a Magento to Shopify migration actually involves, where the risks are, and how we approach the process so nothing gets lost in translation between two very different platform architectures.

Why Magento to Shopify Migrations Are Different From Other Platform Moves

Magento was built as a highly customizable, self-hosted platform, which means most Magento stores have years of accumulated customization: custom attributes, layered navigation rules, bespoke checkout logic, custom modules, and database structures that don’t map cleanly to any other platform. Shopify, by contrast, is a hosted, opinionated platform with its own data model, theme architecture, and app ecosystem.

That gap is exactly why a generic “import your CSV” approach fails on Magento migrations more often than it does on simpler platform moves. A proper Magento to Shopify migration agency has to account for:

• Custom product attributes and configurable products. Magento’s configurable product model (parent/child SKUs, custom option sets) doesn’t map one-to-one to Shopify’s variant model. This has to be re-mapped deliberately, not auto-converted, or you end up with broken variant structures.
• Customer accounts and order history. Passwords, saved addresses, order history, and store credit all need a migration path that preserves customer relationships without forcing shoppers to recreate accounts from scratch.
• URL structure and redirects. Magento URL patterns (often with .html extensions, category paths, and layered navigation URLs) are structurally different from Shopify’s URL conventions. Every indexed URL needs a mapped 301 redirect, not just the obvious ones.
• Custom modules and extensions. Many Magento stores rely on third-party or custom-built extensions for things like B2B pricing tiers, custom checkout fields, or subscription logic. Each one needs an equivalent solution on Shopify, whether that’s a native Shopify feature, an app, or custom development.
• Multi-store and multi-currency setups. Magento’s multi-store view architecture is common among mid-market and enterprise merchants. Translating that into Shopify (often via Shopify Plus with Shopify Markets or a multi-store approach) requires planning before migration, not after.

Our Approach to a Magento to Shopify Migration

We treat a migration as a structured project with distinct phases, rather than a single “cutover” event. The exact scope varies by store, but the process generally follows this sequence:

1. Discovery and Data Audit

Before touching any data, we audit what’s actually in your Magento instance: product catalog structure, custom attributes, customer records, order history, content pages, and any custom functionality tied to modules or extensions. This is also where we identify anything Magento does today that has no direct Shopify equivalent, so it can be addressed with an app, a workaround, or custom development rather than discovered after go-live.

2. Migration Planning and URL Mapping

We map your existing Magento URL structure to the new Shopify URL structure and plan a full 301 redirect strategy. This step is where a lot of SEO equity gets lost in DIY migrations, so we treat it as a core deliverable rather than an afterthought. We also plan how product data, categories, and collections will be restructured to fit Shopify’s model without flattening the merchandising logic you’ve built over time.

3. Environment Build and Theme Setup

We build out the Shopify or Shopify Plus environment, including theme setup and customization to match your brand and merchandising needs. Depending on your goals, this can range from a Shopify-native theme configuration to a fully custom-built theme designed around your specific catalog and navigation requirements.

4. Data Migration

Products, variants, images, customer accounts, and historical order data are migrated with attention to how Magento’s data model maps to Shopify’s. This is where configurable products, custom options, and multi-store data get carefully translated rather than force-fit into a mismatched structure.

5. Integration and Functionality Parity

If your Magento store connects to a CRM, ERP, or other backend systems, those integrations need to be rebuilt or reconnected on Shopify. We handle custom integration work as part of the migration where needed, so operational workflows (inventory sync, order processing, customer data flow) keep working after launch rather than breaking on day one.

6. QA, Redirects, and Staged Launch

Before go-live, we test the new store against the old one: checking that redirects resolve correctly, that customer accounts and order history are intact, that checkout and payment flows work as expected, and that key pages render correctly across devices. We also verify tracking and analytics are correctly connected so you can compare performance before and after the move.

7. Post-Launch Monitoring

After launch, we monitor for issues like broken redirects, indexing problems, or data discrepancies, and address them quickly. Search engines need time to recrawl and reprocess a site after a domain-level platform change, and we monitor this transition period closely rather than considering the project done at launch.

Protecting SEO During a Magento to Shopify Migration

SEO risk is one of the biggest concerns merchants raise when evaluating a Magento to Shopify migration agency, and for good reason: URL structures change, page templates change, and if redirects aren’t mapped correctly, you can lose rankings on pages that have taken years to build authority. Our approach focuses on preserving as much of that existing SEO equity as possible: comprehensive redirect mapping, preserving metadata and structured content where it makes sense, and maintaining internal linking patterns that support your existing category and product pages. We don’t promise specific ranking outcomes or timelines, because search engine behavior after a platform migration depends on many variables outside any agency’s control, but we do treat redirect and technical SEO work as a non-negotiable part of the migration process rather than an optional add-on.

Once your store is live on Shopify, many merchants also look at speed and Core Web Vitals optimization or headless Shopify development as a next step to further improve site performance, but that’s a separate conversation from the migration itself.

Frequently Asked Questions

How long does a Magento to Shopify migration take?

Timelines vary significantly based on catalog size, the number of custom Magento extensions in use, and how many integrations need to be rebuilt. A straightforward catalog with minimal customization moves faster than a multi-store B2B setup with custom pricing logic and ERP integration. We provide a project-specific timeline after the discovery and data audit phase.

Will I lose my SEO rankings when moving from Magento to Shopify?

A migration carries inherent SEO risk if it’s done without a proper redirect and URL mapping strategy. We prioritize mapping every indexed URL to its Shopify equivalent and preserving metadata and content structure. That said, no agency can guarantee specific rankings or timelines after a platform change, since search engines control their own recrawl and reindexing schedules.

What happens to my customer accounts and order history?

Customer data, saved addresses, and order history can be migrated to Shopify, though the exact approach depends on your current Magento setup and what data you want carried over. We plan this during the data audit phase so customers aren’t forced to recreate accounts or lose visibility into past orders.

Can Shopify handle the custom features my Magento store has?

Most custom Magento functionality has an equivalent path on Shopify, whether through native Shopify Plus features, an app from the Shopify ecosystem, or custom development. Part of our discovery process is identifying exactly which custom features need a replacement solution before migration, so there are no surprises after launch.

Do you migrate from platforms other than Magento?

Yes. In addition to Magento, we handle migrations from WooCommerce and BigCommerce to Shopify and Shopify Plus, using the same structured discovery, data mapping, and SEO-focused process described above.