Shopify B2B: How to Sell Wholesale on Shopify and Shopify Plus (2026)

Wholesale buyers expect the same easy online ordering they get as consumers, plus their own prices, payment terms and reorder tools. Shopify now handles all of this natively, on every main plan, in the same store as your retail customers. This guide explains what Shopify B2B includes, what Shopify Plus adds, and how to set up and migrate a wholesale business.

The short answer: Shopify B2B is available on the Basic, Grow, Advanced and Plus plans. Every one includes company accounts, net payment terms, quantity rules, volume pricing and up to 3 B2B catalogs. Shopify Plus adds unlimited catalogs assigned directly to each company, deposits, partial payments and separate checkout flows for wholesale and retail.

How Shopify B2B works

Shopify B2B is built into the admin, not added by an app. It's organized around a few building blocks:

• Companies: each wholesale customer is a company, with one or more locations, such as head office and each store or warehouse.
• Buyers: people who order for a company location, with permissions set per location.
• Catalogs: the products and prices a company can see, including fixed prices and percentage discounts.
• Payment terms: net terms, such as net 30, with payment reminders.
• Quantity rules and price breaks: minimums, maximums, order increments and volume pricing.

B2B and retail customers can share one store. A wholesale buyer signs in and sees their own catalog, prices and payment terms.

What every plan includes, and what Plus adds

Feature	Basic, Grow, Advanced	Shopify Plus
Companies, locations and buyer permissions	Yes	Yes
B2B catalogs	3 in total	Unlimited
Catalogs assigned directly to a company or location	No	Yes
Quantity rules and volume price breaks	Yes	Yes
Net payment terms and payment reminders	Yes	Yes
Vaulted credit cards and ACH (US)	Yes	Yes
Deposits, partial payments, payment per fulfillment	No	Yes
Draft orders to invoice, PO numbers, easy reorders	Yes	Yes
Quick order list and the free Trade theme	Yes	Yes
Different B2B storefront and checkout by market	Advanced only	Yes
Shopify Flow automations for B2B	Yes	Yes

Source: Shopify B2B features by plan. On Basic, Grow and Advanced, B2B catalogs require the new Shopify Markets.

When you need Shopify Plus for B2B

• Each customer has its own price list. With 3 catalogs on the standard plans, you're limited to a few price tiers. Plus gives every company its own catalog if needed.
• You take deposits or part-payments on large or made-to-order wholesale orders.
• You want separate wholesale and retail checkouts in one store. Plus lets you run different checkout flows for B2B and direct-to-consumer.
• You sell wholesale in several countries, or run a separate wholesale store as one of Plus's expansion stores.

If you have a handful of price tiers, such as retail, wholesale and distributor, the standard plans may be enough. See Shopify vs Shopify Plus for the wider comparison.

Things to check before you start

Shopify lists these requirements and limitations (Shopify Help Center):

• Customer accounts: B2B uses Shopify's current customer accounts, which are passwordless. Legacy customer accounts can't be used for B2B.
• Express checkouts: Shop Pay, Apple Pay, Google Pay and Amazon Pay aren't available for B2B orders.
• Apps: some third-party apps don't support B2B. Check each one with its developer.
• Order size: an order can have up to 500 line items.
• Linked buyers: a buyer must be linked to a company location when ordering, or retail prices apply.

Setting up B2B, step by step

1. Plan your price structure. Decide how many price tiers or customer-specific catalogs you need. This decides whether the standard plans are enough.
2. Create companies and locations. Import them in bulk with each location's addresses, tax details and payment terms.
3. Add buyers to each location and set what they can do.
4. Build catalogs with the right products, prices, quantity rules and price breaks.
5. Set payment options: net terms, vaulted cards, and deposits on Plus.
6. Choose a storefront. Use your existing theme with B2B features, or Shopify's free Trade theme built for wholesale.
7. Connect your ERP if you have one, so prices, stock, orders and invoices stay in sync. See our Shopify NetSuite integration guide.
8. Test as a buyer before inviting customers: sign in, check prices, place an order on terms and reorder.

Moving a wholesale business to Shopify

If you're coming from Magento, BigCommerce, a custom portal or a separate wholesale app, plan the B2B data carefully:

• Customer groups and tier prices become companies, locations and catalogs.
• Customer-specific prices need direct catalogs on Plus, or grouping into tiers on the standard plans.
• Credit limits and terms map to Shopify payment terms; credit control usually stays in your ERP.
• Buyers sign in with a one-time code sent to their email, so there are no passwords to reset. See migrating customer accounts to Shopify.

Frequently asked questions

Does Shopify support B2B? Yes. B2B is built into Shopify on the Basic, Grow, Advanced and Plus plans. It isn't available on Starter or Retail.

Do I need Shopify Plus for B2B? Not always. The standard plans include up to 3 B2B catalogs, payment terms and volume pricing. Plus adds unlimited catalogs, direct company catalogs, deposits and partial payments.

Can I run wholesale and retail in one Shopify store? Yes. B2B and direct-to-consumer customers can share one store, each seeing their own prices and terms.

Can wholesale customers pay on terms? Yes. Net payment terms and payment reminders are included on every plan that supports B2B.

Does Shop Pay work for B2B orders? No. Shopify says accelerated checkouts such as Shop Pay, Apple Pay and Google Pay aren't compatible with B2B.

What is the Trade theme? A free Shopify theme designed for B2B stores, available on every plan that supports B2B.

Planning B2B on Shopify?

We set up Shopify B2B and move wholesale businesses from Magento, BigCommerce and custom platforms. See our Shopify Plus agency services, our migration services, or book a free consultation.