Neto vs Shopify: Which Platform Suits Australian Brands? (2026)

Neto has been a popular choice for Australian retailers and wholesalers for years. Since Maropost bought it in 2021, it has become Maropost Commerce Cloud. Many Neto merchants are now weighing a move to Shopify. This guide compares the two platforms on pricing, features, wholesale, payments and shipping, so you can decide whether a move makes sense for your business.

The short answer: Neto suits businesses that want inventory, warehouses, marketplace listings and wholesale pricing in one Australian-built platform. Shopify suits brands that want published pricing, a faster-moving checkout, the largest app ecosystem and more partners to choose from. Shopify Plus adds unlimited B2B catalogues and expansion stores for brands selling wholesale or into New Zealand.

Neto vs Shopify at a glance

	Neto (Maropost Commerce Cloud)	Shopify
Where it's from	Built in Australia; owned by Maropost since 2021	Canadian, used worldwide
Pricing	By quote; plans bundle commerce with Maropost's marketing tools	Published: A$42–A$431/month billed yearly; Plus from A$3,700/month
Inventory and warehouses	Built in, a core strength	Built in; 10 locations on standard plans, up to 200 on Plus
Marketplace selling	eBay and Amazon tools built in	Marketplace Connect and marketplace apps
Wholesale (B2B)	Customer groups and price groups	B2B on every main plan; unlimited catalogues on Plus
Apps and partners	Smaller, mostly Australian ecosystem	The largest app ecosystem and partner network
Checkout	Neto's own checkout	Shopify Checkout with Shop Pay; customisable on Plus

Sources: Maropost plans (prices by quote, billed in AUD for Australian customers), Shopify Australia pricing and the Shopify Help Center.

Pricing

Maropost doesn't publish Neto prices; its plans page asks you to book a demo, and Neto is bundled into its higher plans alongside its marketing software. Shopify publishes its Australian prices:

Shopify plan	Billed monthly	Billed yearly
Basic	A$56/month	A$42/month
Grow	A$149/month	A$114/month
Advanced	A$575/month	A$431/month
Shopify Plus	From A$4,000/month (1-year term)	From A$3,700/month (3-year term)

To compare fairly, ask Maropost for a written quote, then add the apps you'd need on Shopify for anything Neto includes, such as marketplace or advanced inventory tools.

Where Neto is strong

• Everything in one place. Inventory, multiple warehouses, marketplace listings and wholesale pricing are part of the platform rather than separate apps.
• Built for Australian businesses. Neto was designed around how Australian retailers and wholesalers work.
• Retail and wholesale together. Customer groups and price groups handle trade pricing alongside retail.

Where Shopify is strong

• Published, predictable pricing, with no quote needed to get started.
• Shopify Checkout and Shop Pay, a fast checkout that Shopify keeps up to date for you.
• The largest app ecosystem for Australian needs too: Australia Post, StarTrack, Sendle, Xero, MYOB, Afterpay and Zip.
• More partners. More agencies, developers and freelancers know Shopify, which makes hiring and support easier.
• Room to grow. Shopify Plus adds unlimited B2B catalogues, checkout customisation and up to 9 expansion stores, for example a separate New Zealand or wholesale store.

Wholesale on each platform

Neto handles trade customers through customer groups and price groups. On Shopify, every main plan includes B2B companies, payment terms, quantity rules and up to 3 catalogues. Shopify Plus adds unlimited catalogues assigned directly to each company, plus deposits and part-payments (Shopify Help Center). If each trade customer has their own prices, you'll likely need Plus. See our Shopify B2B guide.

GST, payments and shipping on Shopify

Australian Shopify stores set up GST with their own registration details, show GST-inclusive prices, and connect Afterpay or Zip through their Shopify integrations. Sendle labels can be bought in the Shopify admin, and Australia Post and StarTrack connect through carrier apps. Our Shopify Plus in Australia guide covers each step.

Should you move from Neto to Shopify?

Moving usually makes sense if you:

• Spend time and money on workarounds or custom code to get features Shopify apps already offer.
• Want predictable, published pricing.
• Want a wider choice of apps, agencies and developers.
• Plan to grow into New Zealand or other markets, or to separate wholesale and retail.

Staying on Neto can make sense if you:

• Rely heavily on its built-in inventory, warehouse and marketplace tools, and they work well for you.
• Are happy with your Maropost pricing and support.
• Have no growth plans the platform is holding back.

What moves from Neto to Shopify

Products and variations, categories, customers, customer groups, order history, content and gift vouchers can all move across, and every old URL gets a 301 redirect to keep your Google rankings. Passwords can't move between platforms, but Shopify's current customer accounts sign people in with a one-time email code, so nobody needs to reset a password. See how we handle Neto to Shopify migrations.

Frequently asked questions

Is Neto the same as Maropost? Neto was an Australian ecommerce platform bought by Maropost in 2021. It's now sold as Maropost Commerce Cloud.

How much does Neto cost? Maropost doesn't publish Neto prices. You get a quote after a demo, and Australian customers are billed in AUD.

How much does Shopify cost in Australia? From A$42 a month billed yearly on Basic, to A$431 a month on Advanced. Shopify Plus starts at A$3,700 a month on a 3-year term.

Is Shopify good for Australian wholesalers? Yes. Shopify includes B2B on every main plan, and Shopify Plus adds unlimited catalogues for customer-specific pricing.

Does Shopify support Afterpay? Yes. Afterpay and Zip both offer Shopify integrations for Australian stores.

Will we lose our Google rankings if we leave Neto? Not with a full redirect plan. Most Neto URLs change on Shopify, so every indexed URL needs a 301 redirect, tested before launch.

Thinking about leaving Neto?

We move Australian brands from Neto to Shopify and Shopify Plus, with GST, Afterpay and Australian shipping set up for launch. See our Neto to Shopify migration service, our Shopify Plus agency for Australia, or book a free consultation.